(taken by my girlfriend Hailey en route to the One Direction Tour on July 13)
Lights? Check. Screens? Check. Banner? Check. SHIRTS?! Check. Food? My God, we’re going to be in for a long night.
Jeff Finley describes in his e-book “Thread’s Not Dead” the perilous events that just may occur when traveling on the road as a clothing line. While we are not lugging hundreds of pounds of expensive equipment behind us (as of right now, the line’s method of transportation is a Ford Windstar, AKA a soccer mom van), it is crucial to have all the necessary components for our display, both physical AND physiological, in perfect order to ensure that everyone is chipper and smiley for the entire night. For example, I personally prefer bringing the pieces of the booth out in a specific order so as to set up in a specific way (which, by the way, seems to piss everyone else off, haha). Hailey likes me being present to help the crew set up rather than walking away and mingling or snapping and uploading pictures via Instagram. Dev simply enjoys not being pestered with subpar jokes every five seconds (wow, I really think I am starting to see that maybe I’m the problem, haha).
All rambling aside, at our first show, our little tragedy happened to be not remembering to bring food to keep our bellies full for the night. We are supposed to be people persons while trying to promote - after all, no one is going to want to wear a t-shirt affiliated with a bunch of cranky teenagers covered in sweat - so we kept the tone upbeat until the show was over. And then everyone told me to shut up until we arrived at Steak N Shake with triple cheeseburgers on our plates.
Every aspect of a concert has always been intriguing to me - what goes on inside the venue before the show; the bass drum vibrations that seem to hit you during sound check even before you walk through the front door; the no-name bands that attempt to promote to the kids in line, even if they’re not playing that night; the first sighting of the twirling of hands signaling everyone to step aside as the mosh pit opens; the dimming of lights as your favorite band takes the stage. It’d always been my dream to impact hundreds of kids’ lives by playing in front of them under a few blinking lights with my heart, mind, and soul totally exposed for all to see. Never did I imagine that some of the artists that do this actually approach me to say they like what I’m doing and that the apparel I create mirror their personal tastes or philosophies (maybe not always directly, but you get the idea). Because artists - especially musicians - like to stay true to themselves and their message, they outfit themselves appropriately. I hope to keep doing me and putting genuine thought into what designs I print on shirts because every human being has a story to tell.
Thanks for reading, guys. I’ll have more thoughts to release in the near future! It’s time to work on some designs for a new tank top coming soon!
The time has come to unveil the first batch of Sincerity Clothing Co. t-shirts! I hope you’ll enjoy them as much as we do.
Both designs are printed on black preshrunk Gildan 4.5oz SoftStyle Ringspun t-shirts with discharge inks. They have a very comfortable fit; almost that of a fashion fit definitely in close competition with a 100% cotton American Apparel tee (in my opinion - and the majority of my wardrobe consists of AA tees and tanks).
In other new, I am extremely excited to announce that Sincerity Clothing Co. will be displaying its debut booth this Friday, July 13, at Mojoe’s in Joliet, Illinois for the One Direction Tour featuring Forever the Sickest Kids, Paradise Fears, It Boys, Plug In Stereo, and some unnamed local bands! We will be hosting the pre-show line party (technically there is no such thing, but I am determined to be a trend setter. Or at least make waiting for the doors to open a bit more fun than sweating profusely), fully accompanied with bean bags, free lemonade, and a little tent for those allergic to the sun (or if you just want to keep cool and not look like a lobster by the end of the night).
If you are going to this show, be sure to come out and party with us! If you’re not going to this show, be sure to find us on Facebook (www.facebook.com/sincerityclothing) and show us some love on our page! All of the support I’ve received thus far truly means the world and I appreciate it sincerely!
Have an awesome night; I am going to go eat some yogurt!
This package arrived at my doorstep yesterday afternoon. The actual contents will not yet be revealed, but I am excited to say that (SPOILER ALERT!) it is indeed the first batch of Sincerity t-shirts!
I outsourced the printing job to the very talented Stuart Brent of Vacord Screen Printing (which is located on the East coast!). I am happy to have worked with Stuart because not only does he understand this industry and scene well, but he was also blessed with the virtue of patience that definitely comes in handy when dealing with the extended questions a newbie clothing line presses. His customer service was unreal; he would reply to e-mails with in depth answers just minutes after I myself clicked the ‘send’ button. I am looking forward to working with Stuart in the future, especially as I plan to begin designing the second batch of shirts in the next few days.
Go check out some of his work! Tell him Peter sent you!
There will be some pretty cool pictures of the designs up on here and on our Facebook by the end of the weekend! If that isn’t enough, I will be announcing the date of our FIRST SHOW around the same time. It’s creeping up quickly!
Have an awesome fourth of July, and don’t blow your hands off!